Corporate Compliance Plan for Riordan Essay Example | Topics and Well Written Essays - 2000 words

Corporate Compliance Plan for Riordan - Essay Example As such a framework of codes of conduct and regulations which are in conformity with the various Federal, State and International laws is to be built. Such a Frame work shall act as a means and tool to mitigate any possible legal risks and liabilities The compliance plan should move ahead with Enterprise Risk management as a starting point with COSO risk guidelines as a basis (Steinberg, 2011). From a risk and liability mitigation perspective, the most impending aspect of the issues arising out of the numerous business and related transactions would be the underlying conflict. Thus, a separate mechanism for addressing the conflicts or disputes emanating from business transactions should be put in place. In order to avoid high litigation costs, a more preventive approach for conflict resolution that is Alternative Dispute Resolution should be implemented such that it is in consonance with ADR clause of the applicable Local/Regional and International Laws. Riordan already has a corpora te governance plan in existence. As per the plan, the Riordan Board of Directors should carry out the overall responsibility of the company as per the state corporate requirements. The plan specifies the board leadership roles, compensation and performance criteria, meetings etiquette and proceedings, committee matters and membership as well as operational and financial responsibilities of the board. Riordan has appointed Lowell Bradford the Legal Counsel who directly oversees the legal matters for the company. All the legal matters from various departments are forwarded to him, which he addresses based on his experience and knowledge and when required in consultation with Litteral and Finkel, the International Law Firm retained by the company. As per the above discussion in light of the most recent strategic decision of the company to move its China operations from Hangzhou to Shanghai, the possible legal risks and the liabilities shall be addressed as follows: ADR: Riordan should stipulate guidelines for its legal department to follow in order to avoid possible costly litigations as also the long term effectiveness of the conflict resolution. Towards the same goal, it should adopt an Alternative Dispute Resolution (ADR) strategy which is in consonance with the ADR clause of the state corporation laws. As an effective strategy, the most important aspect of ADR from business conflict resolution viewpoint is to adopt a win-win attitude (Barbara & Corvette, p. 266). Based on the COSO risk management strategy (Steinberg, 2011), Riordan should decide upon whether Mediation or Arbitration would be an effective approach in the given situation. As such the authority to decide upon the same should rest with Lowell Bradford, the legal counsel. The authority to choose the Arbitrator and/or mediator for the same shall also rest with Mr. Bradford, however, he shall have a consultative role, whereas the legal board of Directors shall have a collective and final say in the matter. However, a Binding-mediation strategy (Jentz, Miller, & Cross, 2008, p. 40) shall be the most appropriate strategy for Riordan. The possible disputes that might arise from the relocation in the form of possible disagreement with the existing workforce over the termination of work contracts as well as vendor contracts resulting from the relocation. In order to address and mitigate the possible risks of disputes arising from

Tourism Industry In Tibet Tourism Essay

Tourism Industry In Tibet Tourism Essay The Tibet Autonomous Region, covering an area of 1.22 million square kilometres, is situated on the Qinghai-Tibet Plateau in the south-western border area of China. It enjoys unique plateau environment. Averaging more than 4,000 meters in elevation, it is always regarded as the highest region in the world and is known as the roof of the world. Tibet abuts on Xinjiang, Qinghai, Sichuan, and Yunnan province. It has 3,842 km borders with Chinas neighbouring countries of Myanmar, India, Bhutan and Nepal as well as Kashmir in the south and west (Zhang Zheng 2004). Tourism is playing an increasingly crucial role in Tibets tertiary industry. Even though these is unique natural and culture tourism resources, tourism were developed in Tibet very late. Prior Chinas reform and opening-up policies in 1978, there was almost no tourism in Tibet. After about 30 years, tourism in Tibet has become much more developed, especially after the Qinghai-Tibet railway has been completed and operated. In 2008, there were 2,246,400 tourists visiting Tibet, which bigger than the total number of tourists who went to Tibet between 1980 and 1997(China Tibetology Research Centre 2009). (Figure 2) Figure 2: Changes in Tibets Tourism Revenues and Number of Tourists Between 1980 and 2008 figure 2.jpg Source: Tibet Statistical Yearbook 2009 2.3 SWOT analysis To understanding the characteristics of tourism in Tibet and its internal strengths and weaknesses and external opportunities and threats, SWOT analysis will be presented. Strength Diverse tourism resources. Tibets long history, splendid culture and its unique plateau environment are all important attractions of Tibet. Regional strength. As Chinas border areas, Tibet borders with India, Nepal, and Myanmar etc. Political strength. The implementation of the strategy for the development of the western region of China gave Tibet powerful political support(Meng Huang 2007). Weaknesses Undeveloped transportation. Lack of overall strategy. Poor infrastructure. The number of hotels, travel agencies and facilities cannot meet the growing demands of visitors (Meng Huang 2007). Opportunities Government support. The Chinese government not only operate some politics but also invest huge amount of money into tourism development of Tibet. Huge demand of tourism market. Domestic tourism demand is growing and some restrictive factors affecting the tourism demand has been alleviated (Meng Huang 2007). Economic development of China. Threats Stiff competition Relationship between development and protection Figure 3: SWOT analysis of tourism in Tibet 2.4 Tourism market These years, the number of tourists visiting Tibet soars. Since 1980, the Tibets tourism market can be separated into three stages. Firstly, from 1980s to 1990s, international visitors dominated the tourism market. However, from 1990s, domestic visitors increased rapidly. For instance, in 1996 the number of international visitors is 2500 while as domestic visitors is 250,000 (Tan 2006). In 2004, the number of visitors even surpassed one million. The third stage is from 2006, when the Qinghai-Tibet railway has been completed and operated. The number of domestic visitors changed tremendously, reaching five million in 2010. 2.5 Proposed growth value 3. Transport system in Tibet 3.1 Responsible agencies and firms The government of China is the main organizer of the construction of Tibets transport system. Since the founding of the Peoples Republic of China in October 1949, the state invested huge amounts of funds in Tibets transport construction. The transportation within Tibet and between the autonomous region and other places has been fundamentally changed. Take Qinghai-Tibet Railway project for instance, the Central Government has invested around US$3.17 billion in it. In addition to the investment, Chinese government also drew up a series of new principles and policies to assure that the construction of transport in Tibet will be processed smoothly, among which the western development strategy is the most significant one. With this strategys implementation and the close attention of the regional government, great effort has been taken to support the development of Tibet transport system. 3.2 Existing transport system Before 1949, there was no road in Tibet. Through the gorgeous mountains and vast plateau plains, caravans journeyed on dangerous paths with heavy loads. However, currently, the transportation network is in place, with highway transport as the main part, supplemented by rail and air transportation. Road transportation Since the peaceful liberation of Tibet in 1951, the decades of construction has brought Tibet four inter-provincial roads connecting Tibet with Sichuan, Qinghai, Xinjiang and Yunnan. The major roads include Qinghai-Tibet Highway, Sichuan-Tibet Highway, Xinjiang-Tibet Highway, Yunnan-Tibet Highway and China-Nepal International Road. The travel routes inside the region are formed on a road network with the major roads and their branches. At the end of 2008, including these five national highways, there are altogether 15 trunk lines and 315 feeder lines in Tibet, and the total length of the roads in the autonomous region reached 51,314 kilometres. Over 92 percent of the township and nearly 72 percent of the administrative villages have been connected with roads. Figure 3: Road Map of Tibet tibet-road-map.jpg Source: www.discovertibettour.com/tibet-maps.html Figure 4: Major Trunk Highways Qinghai-Tibet Highway From Xining in Qinghai to Lhasa in Tibet Known as the lifeline of the autonomous region, the highway caries more than 80percent of goods into or out of Tibet. The 2,122 km highway is paved with asphalt. Rising over 4,000 meters above sea level, it crosses the Kunlun and Tanggula mountains. Sichuan-Tibet Highway From Chengdu in Sichuan to Lhasa in Tibet Extending 2,413 km, the highway links Tibet with various provinces in southwest China Xinjiang-Tibet Highway From Yecheng in Xinjiang to Ngari in Tibet Extending 1,179 km, it is the highest highway in the world Yunnan-Tibet Highway Form Xiaguan in Yunnan to Mangkam in Tibet The highway extends 315 km. China-Nepal Highway Rom Lhasa to Friendship Bridge in Zham, Shigaze of Tibet to Kathmandu of Nepal The highway extends 736km. Railway transportation Although covering about one eighth of Chinas land area, Tibet was previously the only province level region not accessible via railway. Qinghai-Tibet railway is the only rail transport to Tibet. Before the opening of the railway, visitors could only reach Tibet by air or road. This railway measures 1963 kilometres from Xining, capital of Qinghai Province, to Lhasa, which is the worlds most elevated and longest plateau railway (Cao Lin 2008). Along the way 965 kilometres of the railway are located over 4,000 metres, over 600 kilometres traverse the perennial frozen tundra. At the highest point, the Danggula Mountain pass is 5,072 metres above sea level. Thus, Qinghai-Tibet Railway is often called as railway on the rooftop of the world. However, although it is more convenient and cost-effective, it is the only railway to reach Tibet. Figure 3: Railway from and to Tibet tibet-railway-map.jpg Air transportation The air route over Tibet is the most efficient way for communications between Tibet and the rest of the world. The first air route was started in Tibet in 1956, which is from Chengdu, the capital of Sichuan province, to Lhasa (Pan Liu 2006). Till now, air routes between Lhasa and cities like Beijing, Shanghai, Chengdu, Chongqing, Xian, and Guangzhou have been established. In addition, the international air route between Lhasa and Kathmandu, Capital of Nepal, has also been open for traffic. However, there are only five civilian airports in Tibet: Gonggar Airport of Lhasa, Nyingchi Airport, Bangda Airport of Qamdo, Ngari airport and Shigatse Airport, among which Ngari airport and Shigatse Airport were first put into use in 2010. Figure 4: Map of Tibet flight routes map-of-tibet-flight-routes.gif Transportation of cities and towns The cities and towns in Tibet all have certain roads connecting each other. But there arent many transportation vehicles. Its hard to predict which part will be the toughest in a trip. In Lhasa, Shigaze, Zetang and other larger cities, mini-buses, taxis, or tricycles can be chosen. Buses with 35 seats run to all major tourism sites and the price is always 2 Yuan each person with in the unban sphere. There are now over 1,200 taxis in Lhasa and its suburbs. In the urban area, a trip by taxi usually costs 10-15 Yuan. In Lhasa, tricycles will cost from 2-5 Yuan for two persons. They are found near the Barkhor Bazaar. In addition, many hotels in Tibet can rent bicycles. Some scenic spots in Lhasa are not connected with buses yet. Across Tibet, many vehicle companies and travel agencies can help tourists rent vehicles for long-distance journeys. The average cost is 2.5-8 Yuan per kilometre and it differs according to the type and function of the vehicle and the condition of the travel route. 3.3 Deficiencies Since Tibets unique  natural geographical and  economic backwardness, its poor transport infrastructure cannot meet the  requirements of  the rapidly growing  tourists. Transportation  restricts the  overall development  of tourism in Tibet.   Transport infrastructure  is seriously lagging behind. Firstly, the total length of road is short and the density of transport facilities is low. The density of roads in Tibet is only 3.36 km each 100 square km, which is the lowest province among the country, comparing 17.82% of the average density of national roads (Cao Lin 2008). These five main highways connecting with other provinces in China are fragile and easy to be affected by natural disasters. In fact, among these five highways, only Qinghai-Tibet Highway can be open throughout the years, others just can be opened seasonally. Furthermore, comparing with Tibets 1.22 million square kilometres of regional area, the number of airport is too few. During tourist season, domestic routes are obviously insufficient. The only international airline is from Kathmandu to Lhasa. Due to the lack  of other international  non-stop flights, most tourists have to choose Beijing-Chengdu-Lhasa or Shang-Chengdu-Lhasa routes, which greatly increased the length of journey to Tibet and the airfare is considerable high. Lastly, railway line is single. Qinghai-Tibet Railway is the only railway transport in Tibet. Since it was constructed on the average of 4,500- 5,000 metre Tibetan Plateau, the maintenance of it is incredible difficult. The development of transportation in the regional area is uneven. Tibets transport is concentrated in the relatively developed middle area. In contrast,  transportation in southern Tibet and north-western Tibet  is extremely backward. Most of roads are in low quality, even fragile and easy to be influenced by natural disaster. Western Tibet is the most isolated area. Some of areas are still undeveloped. It is urgent need to improve the transport conditions. Low quality of transport services The level of transport services directly related to the tourists evaluation of destination (Su Wall 2009). Tourism transportation services not only include tourism projects, information of destinations and choices of transport, but also include accommodation, catering and other related security during the process of travel (Duval 2007). However, when travelling to Tibet, there would be some problem about traffic cannot depart on time and some tourism project and exact security information cannot be provided to tourists. Strategy In order to enable tourism transportation to adapt to the increasing demand of tourists in Tibet, effective scientific strategies should be made to cope with above deficiencies and to assure the transportation system in Tibet would have further improvement. To meet the rapid development of tourism industry, it is necessary to expand the size of transport network to further improve the transport system. In terms of railway transport, fulfil the capacity of railway transport, expend access to and within the Tibet is of importance. It is proposed to construct more railways, like Yunnan-Tibet Railway, Gansu-Tibet Railway and Sichuan-Tibet Railway. The first regional railway, Shigatse- Tibet was proposed to built, which would be complete in 2014. As for road transport, it is suggested to upgrade level of roads, increase management of maintenance of roads to improve disaster-combat capacity. In the national twelfth five-year development plan, regional government decided to made great efforts to develop road transportation in Tibet. In the Fifth Central Discussion Meeting on the Work of Tibet, central government also decided to accelerate construction of road network, with Lhasa as the centre, five State roads as the branches, and the district, county, township and border defence roads as the basis. Currently, the only way from Lhasa to other tourist attractions is road transport. However, some private road accessing to attractions is in the poor quality, which reduces the accessibility and influences the tourists flow. Some scenic spots in Tibet are not connected with roads yet. Thus, it is crucial to increase access level of these places. As to air transport, according to the principles of rational distribution, it is suggested to increase the number of airport to incorporate all major cities and towns into national air routes network. With the increasing number of tourist, it is necessary to open some routes to Hong Kong, Tokyo or New Delhi and some tourism developed cities. Improve the serves of tourism transportation. According to the situation of Tibet, tourism transport sector should improve the level of roads, choose convenient routes, and provide high quality means of transport. In addition, multi-channel and multi-ticket booking service should be provided to minimize transfer time.

Paul the apostle :: essays research papers

INTRODUCTION   Ã‚  Ã‚  Ã‚  Ã‚  John Wycliff was a theologian and early proponent of reform in the Roman Catholic Church during the 14th century. He initiated the first translation of the Bible into the English language and is considered the main precursor of the Protestant Reformation. Wycliff was born at Ipreswell, Yorkshire, England, between 1320 and 1330. He died at Lutterworth December 31, 1384.   Ã‚  Ã‚  Ã‚  Ã‚  John Wycliff’s family was of early Saxon origin, long settled in Yorkshire. In his day the family was a large one, covering a considerable territory. 1324 is the year usually given for Wycliff's birth. Wycliff probably received his early education close to home. It is not known when he first went to Oxford, with which he was so closely connected till the end of his life.   Ã‚  Ã‚  Ã‚  Ã‚  He was at Oxford in about 1345, when a series of illustrious names was adding glory to the fame of the university, such as those of Roger Bacon, Robert Grosseteste, Thomas Bradwardine, William of Occam, and Richard Fitzralph. Wycliff owed much to Occam. He showed an interest in natural science and mathematics, but applied himself to the study of theology, ecclesiastical law, and philosophy. Even Wycliff’s opponents acknowledged the keenness of his dialectic. Wycliff’s writings prove that he was well grounded in Roman and English law, as well as in native history. A family whose seat was in the neighborhood of Wycliff's home, Bernard Castle, founded Balliol College, Oxford to which Wycliffe belonged, first as scholar, then as master. He attained the headship no later than 1360. When he was presented by the college (1361) with the parish of Fylingham in Lincolnshire, he had to give up the leadership of Balliol, though he could continue to live at Oxfor d. His university career followed the usual course. While as baccalaureate he busied himself with natural science and mathematics, as master he had the right to read in philosophy. More significant was his interest in Bible study, which he pursued after becoming bachelor in theology. His performance led Simon Islip, Archbishop of Canterbury, to place him at the head of Canterbury Hall in 1365. Between 1366 and 1372 he became a doctor of theology. In 1368 he gave up his living at Fylingham and took over the rectory of Ludgershall in Buckinghamshire, not far from Oxford, which enabled him to retain his connection with the university.   Ã‚  Ã‚  Ã‚  Ã‚  It was not as a teacher or preacher that Wycliffe gained his position in history; this came from his activities in ecclesiastical politics, in which he engaged about the mid-1370s, when his reformatory work also began.

Last Sacrifice Chapter Eight

IT TURNED OUT I WAS wrong about the local police department comprising of one guy and a dog. When Dimitri and I walked back to the motel, we saw flashing red and blue lights in the parking lot and a few bystanders trying to see what was happening. â€Å"The whole town turned out,' I said. Dimitri sighed. â€Å"You just had to say something to the desk clerk, didn't you?' We'd stopped some distance away, hidden in the shadow of a run-down building. â€Å"I thought it would slow you down.' â€Å"It's going to slow us down now.' His eyes did a sweep of the scene, taking in all the details in the flickering light. â€Å"Sydney's car is gone. That's something, at least.' My earlier cockiness faded. â€Å"Is it? We just lost our ride!' â€Å"She wouldn't leave us, but she was smart enough to get out before the police came knocking on her door.' He turned and surveyed the town's one main road. â€Å"Come on. She has to be close, and there's a good chance the police might actually start searching around if they thought some defenseless girl was being chased down.' The tone he used for â€Å"defenseless' spoke legions. Dimitri made an executive decision to walk back toward the road that had led us into town, assuming Sydney would want to get out of there now that I'd blown our cover. Getting the police involved had created complications, but I felt little regret over what I'd done. I was excited about the plan that had occurred to me in the woods and wanted, as usual, to get moving on it right away. If I'd helped get us out of this hole of a town, so much the better. Dimitri's instincts about Sydney were right. About a half-mile outside of town, we spotted a CR-V pulled off on the road's shoulder. The engine was off, the lights dark, but I could see well enough to identify the Louisiana plates. I walked over to the driver side window and knocked on the glass. Inside, Sydney flinched. She rolled down the window, face incredulous. â€Å"What did you do? Never mind. Don't bother. Just get in.' Dimitri and I complied. I felt like a naughty child under her disapproving glare. She started the car without a word and began driving in the direction we'd originally come from, eventually merging with the small state highway that led back to the interstate. That was promising. Only, once we'd driven a few miles, she pulled off again, this time at a dark exit that didn't seem to have anything at it. She turned off the car and turned to peer at me in the backseat. â€Å"You ran, didn't you?' â€Å"Yeah, but I got this–‘ Sydney held up a hand to silence me. â€Å"No, don't. Not yet. I wish you could have pulled off your daring escape without attracting the authorities.' â€Å"Me too,' said Dimitri. I scowled at them both. â€Å"Hey, I came back, didn't I?' Dimitri arched an eyebrow at that, apparently questioning just how voluntary that had been. â€Å"And now I know what we have to do to help Lissa.' â€Å"What we have to do,' said Sydney, â€Å"is find a safe place to stay.' â€Å"Just go back to civilization and pick a hotel. One with room service. We can make that our base of operation while we work on the next plan.' â€Å"We researched that town specifically!' she said. â€Å"We can't go to some random place–at least not nearby. I doubt they took down my plates, but they could put out a call to look for this kind of car. If they've got that and our descriptions, and it gets to the state police, it'll get to the Alchemists and then it'll–‘ â€Å"Calm down,' said Dimitri, touching her arm. There was nothing intimate about that, but I still felt a spark of envy, particularly after the tough love I'd just had being nearly dragged through the woods. â€Å"We don't know that any of that's going to happen. Why don't you just call Abe?' â€Å"Yeah,' she said glumly. â€Å"That's exactly what I want. To tell him I messed up the plan in less than twenty-four hours.' â€Å"Well,' I said, â€Å"if it makes you feel better, the plan's about to change anyway–‘ â€Å"Be quiet,' she snapped. â€Å"Both of you. I need to think.' Dimitri and I exchanged glances, but stayed silent. When I'd told him I knew a way to seriously help Lissa, he'd been intrigued. I knew he wanted details now, but we both had to wait for Sydney. She flipped on the dome light and produced a paper map of the state. After studying it for a minute, she folded it back up and simply stared ahead. I couldn't see her face but suspected she was frowning. Finally, she sighed in that woeful way of hers, turned off the light, and started the car. I watched as she punched in Altswood, West Virginia into her GPS. â€Å"What's in Altswood?' I asked, disappointed she hadn't entered something like Atlantic City. â€Å"Nothing,' she said, pulling back onto the road. â€Å"But it's the closest place to where we're going that the GPS can find.' A passing car's headlights briefly illuminated Dimitri's profile, and I saw curiosity on his face too. So. I wasn't the only one out of the loop anymore. The GPS read almost an hour and a half to our destination. He didn't question her choice, though, and turned back to me. â€Å"So what's going on with Lissa? What's this great plan of yours?' He glanced at Sydney. â€Å"Rose says there's something important we have to do.' â€Å"So I gathered,' said Sydney dryly. Dimitri looked back at me expectantly. I took a deep breath. It was time to reveal the secret I'd been holding since my hearing. â€Å"So, it, um, turns out Lissa has a brother or sister. And I think we should find them.' I managed to sound cool and casual as I spoke. Inside me, my heart lurched. Even though I'd had plenty of time to process Tatiana's note, saying the words out loud made them real in a way they hadn't been before. It shocked me, hitting me with the full impact of what this information truly meant and how it changed everything we'd all come to believe. Of course, my shock was nothing compared to the others'. Score one for Rose and the element of surprise. Sydney made no attempt to hide her astonishment and gasped. Even Dimitri seemed a little taken aback. Once they recovered, I could see them preparing their protests. They would either demand evidence or simply dismiss the idea as ridiculous. I immediately jumped into action before the arguments could start. I produced Tatiana's note, reading it aloud and then letting Dimitri look at it. I told them about my ghostly encounter, where the queen's troubled spirit made me believe there was truth to this. Nonetheless, my companions were skeptical. â€Å"You have no proof Tatiana wrote the note,' said Dimitri. â€Å"The Alchemists have no records of another Dragomir,' said Sydney. They each said exactly what I thought they would. Dimitri was the kind of guy always ready for a trick or trap. He suspected anything without hard proof. Sydney lived in a world of facts and data and had total faith in the Alchemists and their information. If the Alchemists didn't believe it, neither did she. Ghostly evidence didn't convince either of them. â€Å"I don't really see why Tatiana's spirit would want to deceive me,' I argued. â€Å"And the Alchemists aren't all-knowing. The note says this is a pretty heavily guarded secret from Moroi–it makes sense it would be secret from the Alchemists too.' Sydney scoffed, not liking my â€Å"all-knowing' comment, but otherwise remained silent. It was Dimitri who pushed forward, refusing to take anything on faith without more evidence. â€Å"You've said before that it's not always clear what the ghosts are trying to say,' he pointed out. â€Å"Maybe you misread her.' â€Å"I don't know †¦' I thought again about her solemn, translucent face. â€Å"I think she did write this note. My gut says she did.' I narrowed my eyes. â€Å"You know it's been right before. Can you trust me on this?' He stared at me for several moments, and I held that gaze steadily. In that uncanny way of ours, I could guess what was going on. The whole situation was far-fetched, but he knew I was right about my instincts. They'd proven true in the past. No matter what he'd been through, no matter the current antagonism between us, he still knew me enough to trust in this. Slowly, almost reluctantly, he nodded. â€Å"But if we decided to search for this alleged sibling, we'd be going against Lissa's instructions to stay put.' â€Å"You believe that note?' exclaimed Sydney. â€Å"You're considering listening to it?' A flash of anger lit up within me, one I worked to hide. Of course. Of course this would be the next obstacle: Dimitri's inability to disobey Lissa. Sydney feared Abe, which I could kind of understand, but Dimitri's concern was still the lofty vow of chivalry he'd made to Lissa. I took a deep breath. Telling him how ridiculous I thought he was behaving wouldn't accomplish what I needed. â€Å"Technically, yes. But if we could actually prove she wasn't the last in her family, it would help her a lot. We can't ignore the chance, and if you manage to keep me out of trouble while we do it'–I tried not to grimace at that–‘then there shouldn't be a problem.' Dimitri considered this. He knew me. He also knew I would use roundabout logic if need be to get my way. â€Å"Okay,' he said at last. I saw the shift in his features. The decision was made, and he'd stick to it now. â€Å"But where do we start? You have no other clues, aside from a mysterious note.' It was deja vu and reminded me of Lissa and Christian's earlier conversation with Abe when they were figuring out where to start their investigation. She and I lived parallel lives, it seemed, both pursuing an impossible puzzle with a sketchy trail. As I replayed their discussion, I attempted the same reasoning Abe had used: without clues, start working through obvious conclusions. â€Å"Obviously, this is a secret,' I said. â€Å"A big one. One people have apparently wanted to cover up–enough that they'd try to steal records about it and keep the Dragomirs out of power.' Someone had broken into an Alchemist building and taken papers indicating Eric Dragomir had indeed been funding a mystery woman. I pointed out to my companions that it seemed very likely to me this woman was the mother of his love child. â€Å"You could look into that case some more.' Those last words were spoken toward Sydney. Maybe she didn't care about another Dragomir, but the Alchemists still wanted to know who had stolen from them. â€Å"Whoa, hey. How was I not even part of this decision process? † She still hadn't recovered from our conversation suddenly running away without her. After the way our night had gone so far, she didn't look too pleased about being sucked into another of my rogue schemes. â€Å"Maybe breaking Lissa's orders is no big deal for you two, but I'd be going against Abe. He might not be so lenient.' It was a fair point. â€Å"I'll pull in a daughterly favor,' I assured her. â€Å"Besides, the old man loves secrets. He'd be into this, believe me. And you've already found the biggest clue of all. I mean, if Eric was giving money to some anonymous woman, then why wouldn't it be for his secret mistress and child?' â€Å"Anonymous is the key word,' Sydney said, still clearly skeptical of Zmey's â€Å"leniency.' â€Å"If your theory's right–and it's kind of a leap–we still have no idea who this mistress is. The stolen documents didn't say.' â€Å"Are there other records that tie into the stolen ones? Or could you investigate the bank he was sending money to?' The Alchemists' initial concern had simply been that someone had stolen hard copies of their records. Her colleagues had discovered which items were taken but hadn't given much thought to the content. I was willing to bet they hadn't searched for any other documents related to the same topic. She affirmed as much. â€Å"You really have no idea how â€Å"researching records' works, do you? It's not that easy,' she said. â€Å"It could take a while.' â€Å"Well †¦ I guess that's why it's good we're going somewhere, um, secure, right?' I asked. Struck with the realization that we might need time to put our next step together, I could kind of see the disadvantage of having lost our out-of-the-way hideout. â€Å"Secure †¦' She shook her head. â€Å"Well, we'll see. I hope I'm not doing something stupid.' With those ominous words, silence fell. I wanted to know more about where we were going but felt I shouldn't push the small victory I'd made. The victory I thought I'd made, at least. I wasn't entirely sure Sydney was 100 percent on board but felt certain Dimitri had been convinced. Best not to agitate her right now. I looked at the GPS. Almost an hour. Enough time to check back on Lissa. It took me a minute to recognize where Lissa was, probably because I'd been expecting her to return to her room. But no, she was in a location I'd only been once: Adrian's parents' home. Surprising. In a few moments, though, I read the reasoning from her mind. Her current suite was in guest housing, and in the ensuing panic over my escape, her building was swarming with visitors now trying to leave. The Ivashkov townhouse, situated in a permanent residential area, was a bit quieter–not that there weren't a few fleeing neighbors there too. Adrian sat back in an armchair, feet carelessly resting on an expensive coffee table that some interior designer had probably helped his mother choose. Lissa and Christian had just arrived, and she caught a whiff of smoke in the air that made her think Adrian had been sneaking in some bad behavior beforehand. â€Å"If we're lucky,' he was telling Lissa and Christian, â€Å"the parental units will be tied up for a while and give us some peace and quiet. How rough was your questioning?' Lissa and Christian sat on a couch that was prettier than it was comfortable. She leaned into him and sighed. â€Å"Not so bad. I don't know if they're fully convinced we had nothing to do with Rose's escape †¦ but they definitely don't have any proof.' â€Å"I think we got in more trouble with Aunt Tasha,' said Christian. â€Å"She was kind of pissed off that we didn't tell her what was going on. I think she probably wanted to blow up the statues herself.'IT â€Å"I think she's more upset that we got Dimitri involved' pointed out Lissa. â€Å"She thinks we screwed up his chances of ever being accepted again.' â€Å"Shes right,' said Adrian. He picked up a remote control and turned on a large, plasma screen TV. He muted the sound and flipped randomly through channels. â€Å"But no one forced him.' Lissa nodded but secretly wondered if she had forced Dimitri inadvertently. His dedicated vow to protect her was no secret. Christian seemed to pick up on her worry. â€Å"Hey, for all we know, he never would have–‘ A knock interrupted him. â€Å"Damn,' said Adrian, standing up. â€Å"So much for peace and quiet.' â€Å"Your parents wouldn't knock,' said Christian. â€Å"True, but it's probably one of their friends wanting to sip port and gossip about the terrible state of today's murderous youth,' Adrian called back. Lissa heard the door open and a muffled conversation. A few moments later, Adrian returned with a young Moroi guy that Lissa didn't recognize. â€Å"Look,' the guy was saying, glancing around uneasily, â€Å"I can come back.' He caught sight of Lissa and Christian and froze. â€Å"No, no,' said Adrian. His transformation from grumpy to cordial had happened as quickly as a light switch being flipped. â€Å"I'm sure she'll be back any minute. Do you guys all know each other?' The guy nodded, eyes darting from face to face. â€Å"Of course.' Lissa frowned. â€Å"I don't know you.' The smile never left Adrian's face, but Lissa picked up quickly that something important was going on. â€Å"This is Joe. Joe's the janitor who helped me out by testifying that I wasn't with Rose when Aunt Tatiana was murdered. The one who was working in Rose's building.' Both Lissa and Christian straightened up. â€Å"It was a lucky thing you turned up before the hearing,' said Christian carefully. For a while, there'd been panic that Adrian might be implicated with me, but Joe had come forward just in time to testify about when he'd seen both me and Adrian in my building. Joe took a few steps back toward the foyer. â€Å"I really should go. Just tell Lady Ivashkov that I came by–and that I'm leaving Court. But that everything's set.' â€Å"What's set?' asked Lissa, slowly standing up. â€Å"She–she'll know.' Lissa, I knew, didn't look intimidating. She was cute and slim and pretty, but from the fear on Joe's face–well. She must have been giving him a scary look. It reminded me of the earlier encounter with Abe. â€Å"Really,' he added. â€Å"I need to go.' He started to move again, but suddenly, I felt a surge of spirit burn through Lissa. Joe came to a halt, and she strode toward him. â€Å"What did you need to talk to Lady Ivashkov about?' demanded Lissa. â€Å"Easy, cousin,' murmured Adrian. â€Å"You don't need that much spirit to get answers.' Lissa was using compulsion on Joe, so much that he might as well have been a puppet on strings. â€Å"The money,' Joe gasped, eyes wide. â€Å"The money's set.' â€Å"What money?' she asked. Joe hesitated, as though he might resist, but soon gave in. He couldn't fight that much compulsion, not from a spirit user. â€Å"The money †¦ the money to testify †¦ about where he was.' Joe jerked his head toward Adrian. Adrian's cool expression faltered a little. â€Å"What do you mean where I was? The night my aunt died? Are you saying †¦' Christian picked up where Adrian couldn't. â€Å"Is Lady Ivashkov paying you off to say you saw Adrian?' â€Å"I did see him,' cried Joe. He was visibly sweating. Adrian had been right: Lissa was using too much spirit. It was physically hurting Joe. â€Å"I just †¦ I just †¦ I don't remember the time †¦ I don't remember any of the times. That's what I told the other guy, too. She paid me to put a time on when you were there.' Adrian didn't like that, not at all. To his credit, he remained calm. â€Å"What do you mean you told â€Å"the other guy'?' â€Å"Who else?' repeated Lissa. â€Å"Who else was with her?' â€Å"No one! Lady Ivashkov just wanted to make sure her son was clear. I fudged the details for her. It was the guy †¦ the other guy who came later †¦ who wanted to know when Hathaway was around.' There was a click from the foyer, the sound of the front door opening. Lissa leaned forward, cranking up the compulsion. â€Å"Who? Who was he? What did he want?' Joe looked like he was in serious pain now. He swallowed. â€Å"I don't know who he was! No one I'd seen. Some Moroi. Just wanted me to testify about when I'd seen Hathaway. Paid me more than Lady Ivashkov. No harm †¦' He looked at Lissa desperately. â€Å"No harm in helping them both †¦ especially since Hathaway did it †¦' â€Å"Adrian?' Daniella's voice rang down the hall. â€Å"Are you here?' â€Å"Back off,' Adrian warned Lissa in a low voice. There was no joking in it. Her voice was just as soft, her attention still on Joe. â€Å"What did he look like? The Moroi? Describe him.' The sound of high heels clicked on the hall's wooden floor. â€Å"Like no one!' said Joe. â€Å"I swear! Plain. Ordinary. Except the hand †¦ please let me go †¦' Adrian shoved Lissa aside, breaking the contact between her and Joe. Joe nearly sagged to the ground and then went rigid as he locked gazes with Adrian. More compulsion–but much less than Lissa had used. â€Å"Forget this,' hissed Adrian. â€Å"We never had this conversation.' â€Å"Adrian, what are you–‘ Daniella stopped in the living room's doorway, taking in the strange sights. Christian was still on the couch, but Adrian and Lissa were inches from Joe, whose shirt was soaked with sweat. â€Å"What's going on?' Daniella exclaimed. Adrian stepped back and gave his mother one of those charming smiles that captivated so many women. â€Å"This guy came by to see you, Mom. We told him we'd wait until you got back. We're going to head out now.' Daniella glanced between her son and Joe. She was clearly uneasy about the scenario and also confused. Lissa was surprised at the â€Å"heading out' comment but followed Adrian's lead. Christian did too. â€Å"It was nice seeing you,' said Lissa, attempting a smile to match Adrian's. Joe looked totally dazed. After Adrian's last command, the poor janitor had also probably forgotten how he'd ended up at the Ivashkov home. Lissa and Christian hastily followed Adrian out before Daniella could say much more. â€Å"What the hell was that?' asked Christian, once they were outside. I wasn't sure if he meant Lissa's scary compulsion or what Joe had revealed. â€Å"Not sure,' said Adrian, expression dark. No more cheery smile. â€Å"But we should talk to Mikhail.' â€Å"Rose.' Dimitri's voice was gentle, bringing me back to him, Sydney, and the car. He'd undoubtedly recognized the expression on my face and knew where I'd been. â€Å"Everything okay back there?' he asked. I knew â€Å"back there' meant Court and not the backseat. I nodded, though â€Å"okay' wasn't quite the right word for what I'd just witnessed. What had I just witnessed? An admission of false testimony. An admission that contradicted some of the evidence against me. I didn't care so much that Joe had lied to keep Adrian safe. Adrian hadn't been involved with Tatiana's murder. I wanted him free and clear. But what about the other part? Some â€Å"ordinary' Moroi who'd paid Joe to lie about when I'd been around, leaving me without an alibi during the murder window? Before I could fully process the implications, I noticed the car had stopped. Forcing the Joe-info to the back of my mind, I tried to take stock of our new situation. Sydney's laptop glowed in the front seat as she scrolled through something. â€Å"Where are we?' I peered out the window. In the headlights, I saw a sad, closed gas station. â€Å"Altswood,' said Dimitri. By my estimation, there was nothing else but the gas station. â€Å"Makes our last town look like New York.' Sydney shut her laptop. She handed it back, and I set it on the seat beside me, near the backpacks she'd miraculously grabbed when leaving the motel. She shifted the car into drive and pulled out of the parking lot. Not too far away, I could see the highway and expected her to turn toward it. Instead, she drove past the gas station, deeper into darkness. Like the last place, we were surrounded by mountains and forests. We crept along at a snail's pace until Sydney spotted a tiny gravel road disappearing into the woods. It was only big enough for one car to go down, but somehow, I didn't expect we'd run into much traffic out here. A similar road took us in deeper and deeper, and although I couldn't see her face, Sydney's anxiety was palpable in the car. Minutes felt like hours until our narrow path opened up into a large, dirt-packed clearing. Other vehicles–pretty oldlooking–were parked there. It was a strange place for a parking lot, considering all I could see around us was dark forest. Sydney shut off the car. â€Å"Are we at a campground?' I asked. She didn't answer. Instead, she looked at Dimitri. â€Å"Are you as good as they say you are?' â€Å"What?' he asked, startled. â€Å"Fighting. Everyone keeps talking about how dangerous you are. Is it true? Are you that good?' Dimitri considered. â€Å"Pretty good.' I scoffed. â€Å"Very good.' â€Å"I hope it's enough,' said Sydney, reaching for the door's handle. I opened my door as well. â€Å"Aren't you going to ask about me?' â€Å"I already know you're dangerous,' she said. â€Å"I've seen it.' Her compliment offered little comfort as we walked out across the rural parking lot. â€Å"Why'd we stop?' â€Å"Because we have to go on foot now.' She turned on a flashlight and shone it along the lot's perimeter. At last, it flickered across a footpath snaking through the trees. The path was small and easy to miss because weeds and other plants were encroaching on it. â€Å"There.' She began to move toward it. â€Å"Wait,' said Dimitri. He moved in front of her, leading the way, and I immediately took up the back position in our group. It was a standard guardian formation. We were flanking her the way we would a Moroi. All earlier thoughts of Lissa flitted from my mind. My attention was totally on the situation at hand, all my senses alert to the potential danger. I could see Dimitri was in the same mode, both of us holding our stakes. â€Å"Where are we going?' I asked as we carefully avoided roots and holes along the path. Branches scraped along my arms. â€Å"To people I guarantee won't turn you in,' she said, voice grim. More questions were on my lips when brilliant light suddenly blinded me. My eyes had grown attuned to the darkness, and the unexpected brightness was too abrupt a change. There was a rustling in the trees, a sense of many bodies around us, and as my vision returned, I saw vampire faces everywhere.

Responsible Accounting Essay

1. Identify at least two behavioral that could arise There are two potential behavior advantages if manager accepts and participate in the responsibility accounting system and participatory budgeting system. Responsibility accounting is used to measure the performance of people and department to foster goal congruence whereas, participatory budgeting system is a budgeting process under which those people impacted by a budget are actively involved in the budget creation process. When BSC’S manager is likely to accept the system and be motivated to attain the budget target, they were actively involved in setting the goals and know what is expected of them. It would be motivate them to plan ahead and promote goal congruence. Besides that, manager would be pleased to be responsible only for those items they can control because they have certain objective to be achieved. Furthermore, communication and group cohesiveness would be improved because managers would feel part of a team due to participate in both planning and implementation system that are to be adopted 2. Identify at least two potential problems that could arise Responsible Accounting System In BSC responsible accounting system, the two potential problems that might be arise if the manager did not accept the changes in the philosophy. First they will be a problem if they could not resent in being measured on an individual basis rather than the new system. They may have responsible for costs over which they have no control on it. So the manager must understand the new responsibilities in new culture of management and how they must operates and gives cooperation on it. If the manager did not accept the changes, they might face with the high focus on their own departments goal and this will contribute to the lack of communication between departments and to the company performance. Participating Budgeting System Participating budgeting system encouraged the manager to be more motivated in doing their jobs and take responsibility to achieve the organization goals. This will encourage creativity and also ideas to the organization  community to work as a team and giving cooperation to each other. However, overemphasis on department goals can hurt cross departmental employee relation due to the different motivation and also goals. 3. Discuss the likelihood that the system will contribute to the alignment of organizational and personal goals. Responsibility Accounting System. This system is used to measure the performance of people and departments to foster goal congruence. It means that the employees and organization are achieving and have same goals and objective. Therefore, if the company adopting this system it will help to ensure that the organizational and personal goals are aligned and help to achieve company’s objective. Since Commercial Maintenance, Inc. took the time to fully explain and communicate the system to BSC’s managers, by pointing out the advantages and encouraging their participation, organizational and personal goals will likely become aligned. Hence, it will increase the management performance as well as the company reputations. Participatory Budgeting System. Participatory budgeting is a process of democratic and decision making, and a type of participatory democracy, in which managers or employees decide how to allocate the organization budget. Participatory budgeting allows both organization and employees to identify, discuss and gives them the power to make real decisions about how money is spent. If the company implementing this system it will give benefit equally to the organization and employees because the managers and employees will involve in setting up the organization budget. They will know and understand more what the company wants and needs. Therefore, this system also will contribute to the alignment of organizational and personal goals and give lots of benefit to BSC.

No Topic Example

No Topic Example No Topic – Coursework Example I totally agree with the that MIS becomes very vital to any business MIS as a is very vital forany business student. It will give the business student the background they need to understand, assess, evaluate, and even apply emerging business information systems technology. The key highlight of the author’s convincing opinion is that MIS course to any business school student is the epitome of expansion of business information and empowering any student in handling individual research and enhance their marketability in the job market in the future. The World has become very dynamic and competitive and one would agree with the author the increased international competition due to rapid technological transformation that place the spotlight on the business skills or preparation of the student to the job market, specifically the ability of the business to adapt to dynamic technological environment. This makes MIS thus becomes very relevant to any business student in acquiring skill s necessary in this the nature of organizations.Additionally, through critical analysis, the future business professionals require to be capable to understand, assess, analysis, and apply the dynamic and emerging business information technology to business. This makes MIS class the most important class an undergraduate business student will take. A student would thus need the knowledge of MIS as a course to attain the required skills. MIS majors are uniquely able to understand how information technology may contribute to an industry success, and how to create and apply business information technology focused business solutions.Work citedKroenke, David. "Chapter 1: The Importance of MIS."Â  Using MIS. Upper Saddle River, NJ: Prentice Hall, 2011. 1-23. Print

Honest Abe (Abe Lincoln) Essays - Bleeding Kansas, Free Essays

Honest Abe (Abe Lincoln) Essays - Bleeding Kansas, Free Essays Honest Abe (Abe Lincoln) INTRODUCTION Abraham Lincoln, Honest Abe, is one of the greatest American Presidents. He is known today for his Presidency in which he fought the Confederacy during the Civil War and abolished slavery with the Emancipation Proclamation and later the Thirteenth Amendment. He was an intelligent, honest, and just leader who governed at a critical time in American history. PRE-PRESIDENCY Lincoln was born on the twelfth of February 1809 in a cabin three miles outside of Hodgenville, Kentucky. He was later forced to move to Indiana. As a child Lincoln worked on his familys farm clearing fields and tending crops. He liked to read but unfortunately received hardly any formal education. In fact, his entire schooling only amounted to about one year of attendance. (Brit. 23) In 1830 Lincolns family moved to Illinois. Lincoln didnt want to be a farmer, so he tried other professions: rail-splitter, flatboat man, storekeeper, postmaster, surveyor, an army man, and a profession in Law. In 1932 Lincoln, at twenty-three years old, decided to run for the Illinois State legislature. Lincoln was to campaign for local improvements such as better roads and canals. However, a war with the Indians broke out before Lincolns campaign could get going. In response, he joined the Army. After his short wartime, Lincoln returned to politics and lost the race of Illinois Legislature. In 1834 he ran again and was elected- second of thirteen. At the age of 25 Lincoln was a member of the Illinois Legislature. After his term in the legislature, Lincoln found he needed more money. So, he started studying law on his own. He accepted a job in Springfield at John Todd Stuarts practice. In the late 1830s Lincoln found the love of his life, Mary Ann Todd, the daughter of a rich banker. She got engaged to Abe in 1840 and the two were married in 1842. They had thee children together, Willie and Tad Lincoln. In 1946 Lincoln won the Whig nomination for a seat in the House of Representatives for Illinois and sat in Congress in 1847. The major issues of the time were the Mexican-American war, which Lincoln opposed, and slavery. Lincoln was not an anti-slavery crusader. However, he did vote in Congress to stop it from spreading. Morally, Lincoln hated slavery and said slaver was founded on both injustice and bad policy. He wanted to abolish slavery over time because he thought dramatic actions to end slavery would lead to violence. Lincoln felt that Congress should not interfere with slavery in states in which it already existed. After his term in Congress, Lincoln left politics again for a full time law practice. In the early 1850s Senator Stephen Douglas opened the issue of slavery in the territories of Kansas and Nebraska. In 1854, Congress passed the Kansas-Nebraska act, allowing the issue of slavery in Kansas and Nebraska to be decided by popular sovereignty. Lincoln was thunderstruck and stunned. This act brought him back into politics. He felt obligated to speak out against the Kansas-Nebraska act. So, after Lincoln left law he traveled across Illinois campaigning for anti-slavery Whigs. In his campaigning Lincoln called slavery a cancer and a monstrous injustice. He said he believed in the Declaration of Independence, which states all men are created equal. However, he wasnt sure of what to do with slavery in the states where it already existed in. In 1856, Lincoln switched from the Whig Party to the Republican Party because the Whigs were weak and could never unite against slavery. Lincoln felt that if he wanted to make a point he would have to be with a strong party. In 1858, Lincoln won the Republican Nomination for the Illinois Senate seat. He wanted the seat of his long time rival, Senator Stephen Douglas. In Lincolns first speech for his Senate campaign Lincoln said, I believe this government cannot endure, permanently, half slave and half free. Lincoln warned his opponents that the spread of slavery must be stopped or else it would become lawful in all the states; old as well as new- north as well as south. In July of 1958, Lincoln challenged Senator Douglas to a series of seven three-hour, public debates. Thousands of people showed up to

About Joseph Eichler and West Coast Modernism

About Joseph Eichler and West Coast Modernism Real estate developer Joseph L. Eichler was not an architect, but he revolutionized residential architecture. In the 1950s, 1960s, and 1970s, many suburban tract homes in the United States were modeled after Eichler Houses built by Joseph Eichlers firm. You dont have to be an architecture to have an impact on architecture! Background: Born: June 25, 1901 to European Jewish parents in New York City Died: July 25, 1974 Education: Business degree from New York University Early Career: As a young man, Joseph Eichler worked for a San Francisco-based poultry business owned by his wifes family. Eichler became treasurer for the company and moved to California in 1940. Influences: For three years, Eichler and his family rented Frank Lloyd Wrights 1941 Usonian style Bazett House in Hillsborough, California. The family business was facing a scandal, so Eichler launched a new career in real estate. At first Eichler constructed conventional homes. Then Eichler hired several architects to apply Frank Lloyd Wrights ideas to suburban tract homes for middle class families. A business partner, Jim San Jule, helped craft shrewd publicity. An expert photographer, Ernie Braun, created the images that promoted Eichler Homes as carefree and sophisticated. About Eichler Homes: Between the 1949 and 1974, Joseph Eichlers company, Eichler Homes, constructed about 11,000 houses in California and three houses in New York state. Most of the West Coast homes were in the San Francisco area, but three tracts, including Balboa Highlands, were developed near Los Angeles and remain popular to this day. Eichler was not an architect, but he sought out some of the best designers of the day. For example, the celebrated A. Quincy Jones was one of Eichlers architects. Today, Eichler neighborhoods like the one at Granada Hills in San Fernando Valley have been designated historic districts. The Significance of Eichler: Eichlers company developed what became known as the California modern style, but he also was instrumental in the growing Civil Rights movement. Eichler became known for advocating fair housing during an era when builders and realtors often refused to sell homes to minorities. In 1958, Eichler resigned from the National Association of Home Builders to protest the organizations policies of racial discrimination. In the end, Joseph Eichlers social and artistic ideals cut into business profits. The value of Eichler Homes declined. Eichler sold his company in 1967, but continued to build houses until he died in 1974. Learn More: More About Eichler Homes Eichler Homes: Design for Living by Jerry Ditto, 1995Eichler: Modernism Rebuilds the American Dream by Paul Adamson, 2002People in Glass Houses: The Legacy of Joseph Eichler (DVD) References: History of Eichler Homes, Eichler NetworkSaving the Tract House by Karrie Jacobs, The New York Times, May 15, 2005 Additional Source: Pacific Coast Architecture Database at https://digital.lib.washington.edu/architect/architects/528/ [accessed November 19, 2014]

Buying Decision - a New House Essay Example | Topics and Well Written Essays - 1750 words

Buying Decision - a New House - Essay Example Key words: House, Economy, Domestic Economy, GDP - Gross Domestic Product, BEA - The Bureau of Economic Analysis, purchasing power, inflation, international trade. John & Tia are living in a rented studio apartment at a location near to their offices and commercial area which is ideal for them. However, they are expecting a baby and require bigger space to have room for baby’s nursery and a location that is near to clinic / hospital, school, nurseries, day care centers and other social service offices they might need to consult after they have the baby along with continuation of their respective careers. Both to-be-parents are confused whether to rent a bigger place or make the ultimate investment of buying their own house in an economy that is gradually improving from recession. This is a major investment for the couple that requires a substantial financial expenditure which is going to alter their financial position, spending habits, saving percentage etc. Consequences of th is substantial investment would firstly require savings and other investments evaluation. They have been saving for few years and have sufficient amount to make the down payment and pay mortgage for at least a year. Hence they are prepared financially however, they need to be emotionally willing to take the huge plunge into this big investment as well as cope with resulting restrictions, requirements and tradeoffs involved. They need to assess whether their current income flow is sustainable and can support mortgage payments for the future period. If mother-to-be has to quit job in order to take care of the baby would they be able to afford making payments regularly and how will they manage their financials? They also need to evaluate if it is the right time to take the leap or they should stick to rented option. Their detailed assessment of the economic situation, evaluation based on economic factors and weighing down of options is given below. Majority of the decisions we make as consumers are directly related to or influenced by the prevailing economic conditions. Our future plans are shaped in accordance with our expectation of how the economy will perform. We shall refer to a few of N. Gregory Mankiw’s principles related to the principle of making the purchase decision and influencing factors. According to Mankiw, there is no â€Å"free lunch† we must give up something in order to get something i.e. every decision has its costs / tradeoff. In our case tradeoffs are the plans couple had already made earlier that they now need to forego or put on hold, such as yearly vacation and a new car. They would also have fewer saving hence restricted spending priorities since now they also have to consider extra savings for future expenses related to raising a child as well as maintain the new house if the go ahead with the decision. Further tradeoffs would be loss of interest income being earned on the savings and opportunity cost lost on account of no t having the same amount invested to gain profit. This factor would evolve into the second principle by Mankiw which involves considering and weighing the costs of decisions, i.e. opportunity cost which is ever present. The couple would be losing on the opportunity to have the amount saved and interest being earned giving them financial strength instead of having it spent on down payment, monthly mortgage payment and insurance payments. Other

Polycyclic Aromatic Hydrocarbons (PAHs) Research Paper - 3

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World poverty Article Example | Topics and Well Written Essays - 1500 words

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Michael Collins movie Review Example | Topics and Well Written Essays - 1000 words

Michael Collins - Movie Review Example The British government had ruled the country for over 700 years and the cruelty with which it subjected the rule in the country made them revolt into armed resistance. However, what aggravated the situation more was the killing of a group of Irish rebels who had staged a six-day siege at Dublin’s General Post Office. Among the rebels in the group, only one of them survived the attack, De Valera who was an American citizen of Irish blood. All the other rebels succumbed to shootings in the execution. When a number of De Valera’s supporters are arrested and imprisoned, one of them, Michael Collins walked out of jail with the belief that a new approach was needed to free Ireland from the British rule. He and several other volunteers organized armed resistance by using a combination of terrorists’ acts of violence and guerrilla warfare. The movie is based at the first and fourth stages of insurgency. The first stage of insurgency is characterized by initial use of ter rorism acts in fighting before their increase in numbers to get the capacity to stage a guerrilla fight. If the rebels succeed with their terrorism, they receive support from other angry men and women who form similar groups and join in the fight. The reaction of the dominant government is disruption of lives and hurting the innocent people. This stage is marked in the movie by the use of a combination of terrorism acts of violence and guerrilla war tactics. The various groups attacked the British military in the regions where it showed signs of weakness. The rebels also used informants, with Collins having a key inside informant who gave them crucial information on the plans of the British military. Despite the violent war that they faced from the British, the rebels remained focused and fought with undeterred determination to secure their freedom. Stage four of an insurgency is characterized by the departure of foreigners, while the local surrogates give-up power. The guerrilla fi ghters become superfluous while the leaders of the insurgency become leaders of the government. In the movie, this stage is demonstrated by the announcement of the British government’s willingness to negotiate with the fighters. This lead to the group led by Collins to consider negotiations and bring the war to end. When the negotiations began, radicals such as Collins loosened their view of the war and rebellion when they realized that the violence was causing numerous deaths to innocent people. Collins himself wanted negations to start while the likes of De Valera felt that negotiations were not the best way to go in the struggle to secure Ireland’s freedom. The agreement was that the final political control would be left in the arms of the British, which was an indication of a crucial journey, according to Collins, in achieving true freedom of the people. The rivalry between the two rebel leaders caused violence among the pro-and anti-treaty group factions. The movi e used a guerrilla type of insurgency, where the rebels used armed rebellion against the British authority instituted in Ireland. The rebels organized themselves into groups of volunteer guerrilla fighters, who staged armed war against the dominating British rule. They opted to attack the weakest points of the British military, thereby weakening its forces the country. With the help

Final Examination Essay Example | Topics and Well Written Essays - 1250 words

Final Examination - Essay Example They wanted her to give in by putting pressure on her. They also threatened to tell other employees of what she had done. If this happened, then she knew that she would lose her job. For the second requirement, management showed outrageous conduct by terminating Kayte’s contract for following established laws. For the third requirement, management was the complainant. For the fourth requirement, her suffering was severe because she knew that she was going to lose her job for what she had done. The American Disabilities Act defines disabilities as â€Å"affecting a major life activity,† The areas of coverage are: vision, mental, motor skills, the ability to care for one’s self, and to commute to employment. Kayte has problems with her vision. For Kayte to prove disability discrimination, she must first prove that she has a disability. The definition of a disability is â€Å"a physical or mental impairment that substantially limits one or more of the major life activates of such an individual and a record of such impairment, or being regarded as having such impairment.† Kayte is physically impaired by her vision and it affects her major life activities. 3. If an inference of discrimination is met, the employer must show that the rejection was not a hidden pretext for discrimination (This allows clients to get evidence behind the scenes, but cannot be done before this point) This is the rule that applies to the McDonnell Douglas vs. Green case: â€Å"such a complaint must state and contain a short and plain statement of the claim showing that the pleader is entitled to relief.† The standard of proof in Green’s case is an evidentiary requirement and not one of correct pleading techniques. The Sutton vs. United Airlines case helps define how a visual disability should be treated. Kayte was discriminated against previously because she was able to perform her job excellently, but the company was not willing to accommodate her and allow her the

DESIGN AND TECHNOLOGY Essay Example | Topics and Well Written Essays - 1000 words

DESIGN AND TECHNOLOGY - Essay Example Therefore, like the social, economic, and political elements, which countries borrow from one another, design forms are considered part of a country’s culture, and countries borrow these or elements of these when they come into contact through the process of globalization. This has therefore, resulted in the globalization of designs today (Eldemery 2009). Nonetheless, the globalization or internationalization of designs is not wrong, neither is it disadvantageous to any country in major ways. However, various concerns have been raised today with regard to the globalization of designs. Primarily, some designs are distinct, and only identified with specific countries. These therefore, act as a kind of cultural identity of the countries. Therefore, when such designs are globalized, the country loses a part of its cultural identity, since the design will also be identified with other countries (Eldemery 2009). Therefore, despite the globalization of design forms, it is important f or countries to uphold the cultural, regional, national, and local aspects, as these remain of great importance. This essay will, therefore argue the case for these factors being included as influences on design processes and outcomes. According to Kim (2010), the processes of globalization and internationalization have influenced different forms of designs in different countries, including the architectural designs. However, this was witnessed since the eighteenth century, especially among the East Asian design forms, which were highly adopted by most European countries. The various designs from East Asian countries that were adopted in Europe included fashion designs, architectural designs, and art designs, among others. For instance, the popular American architect Lloyd Wright is known to have adopted various elements from Lao –Tzu, including other design elements of the Japanese architecture. Nonetheless, only the outstanding designs by a country are most likely to be ado pted by different countries. For instance, although Korea belongs in the same region with China and Japan, its designs, including architectural designs, have not attracted interest from outside countries, and this therefore reveals something about Korean designs, which might be unattractive to (Kim 2010). Nonetheless, the first factor, which is considered important to a country and its design amid the high level of globalization today, is mainly the cultural factor, which also includes the historical element. Culture is specific, as each community or society has its own culture, which is distinct, and might not compare to culture from other communities. On the other hand, culture of any community dates back to the historic times, although several components might show great changes today. Furthermore, the culture of a community is responsible for the identification of its people. Members of a community are identified by their cultures, including the various components therein. Archi tectural designs are components of the culture of any community, since each community has its distinct way of designing their buildings. Since this is crucial, countries need to preserve their historical designs, as these give meaning to their cultures, and help countries to restore their originality. An illustration of the cultural aspect might focus on Korea. The architectural designs of the Korea highly borrowed from the country’s philosophy, which is a cultural element. Kim (2010) notes that the Korean, â€Å"pungsu,† which was the Korean philosophy, contributed to the traditional architectural

Final Examination Essay Example | Topics and Well Written Essays - 1250 words

Final Examination - Essay Example They wanted her to give in by putting pressure on her. They also threatened to tell other employees of what she had done. If this happened, then she knew that she would lose her job. For the second requirement, management showed outrageous conduct by terminating Kayte’s contract for following established laws. For the third requirement, management was the complainant. For the fourth requirement, her suffering was severe because she knew that she was going to lose her job for what she had done. The American Disabilities Act defines disabilities as â€Å"affecting a major life activity,† The areas of coverage are: vision, mental, motor skills, the ability to care for one’s self, and to commute to employment. Kayte has problems with her vision. For Kayte to prove disability discrimination, she must first prove that she has a disability. The definition of a disability is â€Å"a physical or mental impairment that substantially limits one or more of the major life activates of such an individual and a record of such impairment, or being regarded as having such impairment.† Kayte is physically impaired by her vision and it affects her major life activities. 3. If an inference of discrimination is met, the employer must show that the rejection was not a hidden pretext for discrimination (This allows clients to get evidence behind the scenes, but cannot be done before this point) This is the rule that applies to the McDonnell Douglas vs. Green case: â€Å"such a complaint must state and contain a short and plain statement of the claim showing that the pleader is entitled to relief.† The standard of proof in Green’s case is an evidentiary requirement and not one of correct pleading techniques. The Sutton vs. United Airlines case helps define how a visual disability should be treated. Kayte was discriminated against previously because she was able to perform her job excellently, but the company was not willing to accommodate her and allow her the

Teacher Competency Essay Example | Topics and Well Written Essays - 1250 words

Teacher Competency - Essay Example Students, meanwhile, also expect to be able to learn from the teacher. Some even think that teachers can make them smart, an expectation which can not be discounted. Although intelligence is primarily a result of a student’s diligence and genes perhaps, a teacher’s input is a major contributing factor. This is where teacher competency comes into the picture. For a teacher to be able to facilitate learning, he must be competent. Now what is competency? Competency is â€Å"the ability to perform a particular skill or to demonstrate a specified level of knowledge† (D. Sadker & M. Sadker, 2005, p. G-2). A competent teacher therefore is one who not only facilitates learning but does so in a specified, and shall we say exemplary, level. There are a lot of characteristics or qualities that make a competent teacher, all of which are related to the dimensions of one’s personality – intellectual, physical, social, ethical, and emotional (Zulueta, 2006). However, there is no standard which can be considered as the universal set of characteristics a teacher must have in order to be called competent; these qualities are dynamic in that what works for one teacher may not work for another, or what is effective for a student may not be as effective for another, or what applies now may not be applicable years from now. Lack of knowledge on a subject and inability to answer a question is such a horror to think of. Teachers fear it too. It must be understood that learning is a continuous process and no one, not even a teacher knows the answer to everything. Some students are ruthless; they like to test the extent of a teacher’s knowledge. Teachers must be prepared for such events. Although there may be times that he will not be able to answer a question without further research, these instances must be kept to a minimum. Looked up to as a fountain of knowledge, a teacher must therefore be a master at the subject

Police Light Circuit Design

Police Light Circuit Design Introduction Police light have been around for years, since then they have developed drastically, with technology moving forward so have aspects of police light and how they are made, developed and manufactured nowadays. In the 1940s authorities used single beacon lights, which was placed on top of their cars. Early 1990s the single beacon lights became less common as light bars where introduced, they became popular and replaced the single beacon light. Police lights are a significant aspect of many emergency vehicles, as its one of their most recognisable features, which informs the public that indeed the given vehicles is an emergency vehicle. This system is controlled by in system controls within the vehicle itself, which allow the user to have full control of the lights system, determine how and when the lights come on or go off, and even how the police light behave in terms of how they flash. This system is used in the case of an emergency, the user will turn it on whenever there is an emergency, as a result the public will be aware that that given vehicle is an emergency vehicle, this allows the public to respond with necessary action, in that given situation. Principle behind the circuit Circuit diagram Required components Hardware NE555 Bipolar Timer 4017 Decade Counter 1N4148 Diode 1.2K Resistor 10K Resistor 470 Resistor 4.7uF Electrolytic Capacitor (50V) BC547 NPN Transistor LED 10K POT Switch Software Proteus 8 professional Windows 10 Components used Resistor When trying to resist the flow of alternating or direct electric circuit a resistor can be used in order to perform that action, this piece of component is placed in the electric circuit, depending on the circuit and how it functions the location of where the resisters are placed will vary. In electronic circuits a resistor is typically used to either limit or divide the current, protect an electric circuit or reduce voltage. When the charged particles(electrons) move from one region to another it is known as electric current. the shape of a resistor is cylindrical. There are many different types of resistors that have different values, when using resistors, you can identify the value of the resistor by looking at colour coding, resistors have something known as a colour band, a resistor can have 3,4 or 5 colour bands, depending on the resistor value. When the temperature is constant the current density is directly proportional to the electric field, which obeys ohms law. Capacitor A component such as a capacitor can be used when needing to store an electric charge. When electrical energy is added to the capacitor it is known as charging, however when energy is release from the capacitor it is known as discharging. A capacitor has two metal plates, which are separated by a non-touching layer which is called a dielectric. Electricity from a direct current or an electrostatic source charges one of the plates. When power is supplied through a circuit electrical charge will gradually build up in the plates. While one plate gains a positive charge, the will gain a negative charge. When you integrated a capacitor within a circuit that might contain a lamp or motor, the charge of the capacitor flow through the lamp or motor, until there is no charge remaining gin the plates. The capacitance of a capacitor is the amount of electrical energy the capacitor can store, the bigger the capacitance the more electrical energy it can store. There are a wide range of capacitors available on the market, such as Air, Mica and Paper, depending on the intended purpose, different capacitors are used. Transistor A component such as a transistor is a device which is used to transforms current flow from a low resistance to al high resistance path. A transistor is a solid-state device which contains a piece semi conducting material, which can usually be silicon or germanium. When negatively charged, electrons are present we call a transistor an n-type transistor, because it contains donor impurity atoms. However, when positively charged electrons are present we call a transistor an p-type transistor, because it contains acceptor impurity atoms. Flow chart Advantages User control Ease of use No mercury in LED Cheap Light up quckly Disadvantages Colour shift Constant flow of voltage and current Applications future enchancments Light patterns changing how thy flash

What is Art by Clutton Brock :: Visual Arts Paintings Art

What is Art by Clutton Brock The essay â€Å"what is art† is taken form the volume â€Å"essays on life† by clutton brock and was first published in the form of an article in the ‘times literary’ supplement of january 1924. â€Å"everyone now is thinking or talking about the nature of art and aesthetic experience† .clutton-brock begins his essay by stating the popular subject of discussion. This subject ;the nature of art and of beauty is simultaneously confusing as well as thrilling .the problem about the nature of art and aesthetic sense is so confusing that it is hard to pin point what the actual problem really is. The only thing clear about it is that it is novel and new. Art, in the past was always considered inferior to what it reflected. Tolstoy in his book â€Å"what is art?† ,even though he himself saw the importance of art reduced art to an absurdity and valued it in terns of other things and not for it self. That art had not the right to exist for itself ,that it should be judged and valued not for itself but for other subsidary effects whether political ,social, or moral. Such a conception reduces art to nothing and this conception is the opposite of what art truly is. Shelly in his work â€Å"defense of poetry† considered art to be judged by the ethical and intellectual benefits it showered upon mankind. Jonson spoke uncompromisingly on the nature of art. Dr jonson regretted the loss of a proposed epic by dryden because it led to the deprivation of the social and moral edification of mankind .what jonson meant was that art’s function was to socially improve and morally rectify the viewer ,reader or observor of the work of art. Clutton brock opposes this view and says on the contrary if a pieceof art is lost today its loss would be mourned not for the values it could or would impart but rather it would be mourned for the loss of art itself. However jonson thought as he did of art because he already had pre conceived otions about art and had not examined art carefully to see the nature of it. If jonson had done so ,he would have seen that art in truth is never valued for moral or ethical or cultural values but for itself. For Jonson himself would not have read poetry for the stated objects . had he doen so then it would have no longer been poetry. Ever since art evolved man has valued art for itself ,without actually knowing it,for men still look for reasons as to why they should value

Dulce et Decorum est, by Wilfred Owen. Essay -- English Literature

Dulce et Decorum est, by Wilfred Owen. The First World War was an event that brought to many people, pain, sorrow and bitterness. Accounts of the war shows that no other war challenged existing conventions, morals and ideals in the same way as did World War. Many people touched by the terrror of the war have written pieces of literature about the massacre that was World War 1, wishing people to understand the horror and tragedy that befell those involved. "Dulce et Decorum est", by Wilfred Owen, is one such elegy that presents to the reader a vivid, horrifying description of World War 1, aiming to illustrate that war is not romantic and heroic, but a senseless and devastating event. In this poem, techniques such as imagery, alliteration, assonance, onomatopoeia and contrast are used to express Owen's angry and bitter view towards what happened in the war. "Dulce et Decorum Est" uses strong images to convey Owen's feelings about the war, and to force the reader to take his view. Ghastly pictures of the war occur throughout the poem, largely in the last stanza, working together to present a vivid picture of the war. These images, utilised by Owen, show the ultimate irony and the moral of the poem, that it is not in fact a sweet fate to die for one's country even though others may think it heroic. This irony is illustrated using juxtaposition at the end of the poem. The men who enlist are "innocent", they are "children" who have learned that war is full of "high zest" and this makes them "ardent for some desperate glory". These innocent boys are willing to believe the Lie but will think differently once they experience the war first hand. Descriptive language is used throughout the poem to evoke specif... ...rd "drowning" is repeated twice to imprint on the reader's mind the effect the gas had on the soldier. The language used also helps to give a stronger impact on the reader by involving the use of one of the reader's five senses. In "Dulce et decorum est", onomatopoeia is used to enhance the effect of the poem, by involving the reader's sense of hearing. Words such as "guttering", "gargling" and "choking" are used to emphasise the horrific sounds of a man dying from gas, as the sounds of the words can be likened to what they are describing. The reader's attention does not wander throughout the poem because of Owen's consistent imagery. By the end of the poem, the reader can fully appreciate the irony between the truth of what happens in the trenches and the Lie being told at home. It is this attention to form and imagery that makes the poem effective.

Marketing a New Product Internationally Essay

Marketing is the field which deals with market. By defining the meaning, market is a place where people gathered and contact with one another, build relationship between two, in broad terms after the globalization world become a village and in this global business era marketing is the system of globalized promotional activities of a business which take place to achieve the organizational and financial goals The circle of marketing revolved around the market demands, product development, and reasonable proportion which can learned to instigate a market research that clarify the needs and demands of customer. Although focal process for a product promotion is market research, relying on that a producer can easily plan and develop his product well crafted, innovated, according to the socioeconomic factors, reflect the social and cultural ethics and will meet the consumer demands. Target Market and Product Information: Defining marketing on macro-level; the macro-level marketing is extremely challenging for an organization to market their product â€Å"Unique TV† internationally even branded by Philips, especially in Indian market which is a multi-cultural society have many social and religious boundaries, but economically emergent country and have great potential and competition in electronic media which create a huge space for television industry as well as competition. Marketing of a television product that is extraordinary and modern with built-in fingerprint scanner, and an innovative crafts of modern technology, the exceptional fingerprint technology allow users to customize the individuals settings, for instance when a person turns the TV on via their fingerprint the individual can set his own customized profile which contains his favourite channels, recordings etc. It is also ideal for parental control, parents can set the TV to only display the channels they choose for their Childs individual fingerprint as well as the time they allow their child to watch TV. But the perceived quality, emotional constructs, and a particular justification of the purchase can only impact the customer’s decision to purchase a brand. Target Market, Society and Culture: Before the satellite and cable network Indian had only one state owned channel broadcast, but after the influx of satellite and cable network a huge expansion in the electronic media industry has been witnessed, as well as great competition established in the television products. By determining broadly the rapid growth of Indian television industry since inception to expansion the social practices, including politics and democracy, sport and identity formation, cinema and popular culture has influenced on the daily lives of Indians. Today the electronic media cater immense involvement in the social and cultural lives of Indians, as well as India become a very potential market for the innovative and modern television products. Local Economic Development: India has traditional economy largely based on village farming, modern agriculture, handicrafts, modern industries, and a massive amount of services. The emerging sector of Indian economy is service sector which has expended remarkably in last decade. But a large force of human resource has attached with the agricultural economic activities, this sector retains the backbone of the Indian economy. Foreign direct investment is increasing especially in the telecommunication and information technology sector, but the privatization of government owned industries and entities is still debateable in the government avenues. The economy has posted an average growth rate of more than 7% in the decade since 1997, reducing poverty by about 10 percentage points. India achieved 8. 5% GDP growth in 2006, and again in 2007, significantly expanding production of manufactures. Software industry is the emergent sector of Indian economy; government is capitalizing on the human resource especially English literacy for a competent force to raise the exports of software products and services to western world. This economic growth facilitates India to reduce the fiscal deficit, but the boom in speculative real state business and increased interest rates have influenced the inflation in 2006 to 2007. But a huge problem facing by India is growing population. (Central Intelligence Agency, 2008) Regional Economic Development: Asian economy comprises on the 4 billion people living in 46 different states (60% of the world population). Asia is largest continent of the world and six fourth stats of the world lie in Asia with world’s second largest economy China. The wealth and economic activities of Asia are distributed in different states of Asia as others; which is because of its large size and multiple state’s differing cultures, environments, historical ties and government systems. In term of nominal GDP the large economies in Asia are Japan, China, India, and South Korea. By measuring the economically Asia pertains China, the second larges economy in the world by nominal GDP, to Cambodia one of the poorest. The GDP of china in term of purchasing power parity to be the largest economy in Asia and the second largest economy in the world, followed by Japan and India as the world’s third and fourth largest economies respectively. Market Competition: As Indian retains the third largest economy of the world, and massive social and cultural influence on the television industry generates enormous competition in the television industry. India now producing diversity of television products locally, as well as international products is also there. With these competitive forces it is very hard for a new product to attract the audience, but not as much hard for a product with some extra ordinary and exceptional features, to mesmerize and accomplish the needs of the users. As compare with the other products the new and innovative product â€Å"Unique TV† can make a difference, because of its fingerprint scanner which can help the user to control and customize the profile of every individual. After the creation and deep study of international and regional scenario the producer and marketer follows second challenge to market the product with new scientific methodologies, which can effectively get the quick and excellent response of the customer. Brand Marketing: There are enumerated factors that affect the buying intentions of customers as quality of services, equity, perceived value, satisfaction, past loyalty, perceived cost of changing supplier and brand perception. Most of them variables are inter-related and they impinge upon customer purchase behaviour cumulatively. High quality products can be created without input from marketing. However, in practice, it has been established that products that make market success received market or customer research support. There are several determinants that contribute to the success of a brand. The ideas of brand marketing lead to the recognition of the research as being based on consumer perception. This leads to the question if different ethnic backgrounds impact the consumer perception of the brand strategies. Marketing Methodologies: Questionnaire Survey:- The survey questionnaire was chosen for its cost effectiveness. The telephone questionnaire allows for a sample population to be easily reached with responses documented and easily dissected using data entry and statistical analyzing methods. Because of their widespread use, questionnaires are non-confrontational to the sample population and do not force opinions or options, allowing for accurate and viable responses to be gathered with little bias or influence from the researchers or complicated research equipment. The questionnaire development will take into consideration possible defects in the question distribution and has made all attempts to use common language and word organisation that is not technical or industry based with the hopes to remove the larger concerns in relation to comprehension and cognition. However, it is important to note that in any research methodology that is dealing with human responses to qualitative or quantitative questions remains the possibility of language bias. Advertisement:- Advertising is any paid form of no personal presentation of ideas, products, or services by an identified sponsor. Most advertising media are mass media: e. g. newspapers, magazines, television, radio, billboards, etc. Thus rather than transmitting messages to one buyer, most ads communicate to thousands or even millions of buyers: this makes each contact for less expensive than personal sales presentation. Sales Promotion:- Like personal selling and advertising, sales promotion stimulates consumer buying and middlemen’s effectiveness, but with a wide variety of means. Sales promotion tactics are expected to supplement salespeople and advertising to make them more effective. Retail store window displays, product sampling, premium offers, and coupons are all examples of sales promotion. In contrast personal selling and advertising, many sales promotions are non-continuing, such as exhibits at fairs or contests. Manufacturers and retailers have substantial control over their sales promotions. Publicity:- In contrast to â€Å"Advertisement†, â€Å"Publicity† may be defined as any â€Å"Unpaid† form of non-personal presentation of ideas, goods or services. Personal selling advertising and sales promotional are all direct forms of promotion, whereas publicity is indirect: a firm cannot just go out and buy it. Publicity has been defined as non-personal stimulation of demand for a product, service, or business firm by planting commercially significant news about it in communications media. Some publicity about companies and brands is of course not solicited by sellers: indeed, it may even be negative. Conclusion: In brief we have reached on the conclusion that the most important activity in the business and to promote a brand is marketing. From above literature, it can be stated that marketing in general is based on the consumer’s perception of the brand, regional and local economical factor, social and cultural manners and the methodologies applied to market the product. The perceived quality, emotional constructs, and justification of the purchase impact the customer’s decision to purchase a brand. This research demonstrates that market research cater foci point of marketing strategy, then identifying the organizational and product’s potentials for the effective product understanding, the marketing consultant and organization should analyze the product strengths and weaknesses to cover it with appropriation. To determine the supply and demand identify the main competitors, and craft a good and competitive piece of product which can compete according to the economical and technological factors prevailed in the market. Then the identification of distribution options is to be the major decision to market the product, a great establishment of distribution channels will pertains a great proportion in successful marketing of a product. Marketing and advertisement campaigns play pivotal role in the success of any product. However, a significant amount of money, time and resources have to place behind marketing to the ethnic (or minority) â€Å"masses† and that was many years on the making when an organization advocated for that initiative, that too was looked upon as radical. Coming off the heels of that accomplishment, painting the picture of a viable affluent ethnic consumer might be easier. Ultimately, relevant, comprehensive and actionable insight will lead to informed business decisions and the implementation of marketing best practices. If the world has changed so must a brands attitude and actions towards marketing to new target audiences.